Welcome
We create no-fluff tools and training for people who work with their hands and lead with their heart. If you’re ready to price with confidence, track your progress, and plan for growth — you’re in the right place. Our resources help you master pricing, profit, and planning — without the guesswork.
Backed by 30 years of experience teaching, building, and solving real business problems.
Our mission is to help small business owners like you Succeed
Let us know how we can help you
Click on the appropriate link below
To get started
You Own a
Startup Business
You’ve launched your business — now let’s get it running right. Share where you’re at, and we’ll follow up with resources to help you gain traction, find the right customers, and avoid expensive mistakes.
You Own a
struggling Business
Running a business can feel overwhelming when the profits aren’t showing up. Tell us what you’re facing, and we’ll share practical ideas and tools to help you simplify, stabilize, and start making money again.
You Own a
profitable Business
You’ve figured out how to deliver value and earn a profit. Now it’s time to scale without burning out. Let us know where you want to go next — we’ll follow up with strategies to help you streamline, price smarter, and grow profitably.
who we are and
what we can do for you
We are a team of retired business professors who have spent decades not only teaching accounting, business analysis, economics, entrepreneurship, finance, and management—but also rolling up our sleeves and running real businesses ourselves. Our backgrounds span a wide range of industries, from plumbing, electrical, and HVAC contracting to manufacturing, consulting, and service-based enterprises. We’ve worked with small business owners in the field, in the classroom, and in the boardroom, giving us a practical, firsthand understanding of what it takes to succeed in the real world.
Our mission is to pass that experience on to you. We create tools, training, and resources that are simple to use, easy to understand, and laser-focused on solving the real problems you face every day. Whether you’re struggling with pricing jobs, managing cash flow, or growing your customer base, we’re here to provide trusted guidance, proven systems, and no-fluff business advice that gets results. When you work with us, you’re not just getting theory—you’re getting the benefit of a lifetime of hands-on experience, tailored to the unique needs of tradespeople and small business operators like you.
Here's How It all Works
The Process
How We Work With You
At More Data Better, we build practical tools and training resources that solve real problems for real business owners. If you’re a tradesperson or small business operator, you’ve probably faced challenges with pricing your work, managing cash flow, juggling schedules, or finding the right way to advertise your services. We get it—because we’ve been there ourselves. Our team of seasoned business professionals creates solutions tailored to help you run a more profitable, less stressful operation. From our Smart Pricing Toolkit to future offerings like scheduling templates, inventory trackers, and cash flow training modules, each product is designed to bring you clarity, confidence, and control.
Our Approach
We start by listening. Whether through surveys, feedback sessions, or one-on-one conversations, we identify the most pressing pain points that business owners like you face. Then we design simple, effective, and affordable tools that you can put to use right away. You can explore our growing collection of downloadable guides and toolkits, enroll in a short, focused course, or—if you need more hands-on help—schedule a one-on-one coaching session. Our goal is not to overwhelm you with information. It’s to equip you with exactly what you need to take the next smart step forward.